Moments that don't disappear
Stories vanish in 24 hours. Your first ride doesn't have to.
Available on the App Store · iPhone
Your horse story,
For young riders
Your horse story,
saved forever.
Your rides, your firsts, your bad days at the barn. Saved in one place, seen only by the people you actually want to show.
Free download · No ads · Private by design
Why HorseJournal
WhatsApp is for showing a moment quickly.
HorseJournal is for keeping it.
Linked to the horse
Every photo, ride and memory stays connected to the horse, the date and the activity.
Firsts stay visible
First trot, first jump, first show. Look back any time and remember how far you've come.
Private circles
Share only with the people who actually care — your barn friends, your family, your trainer.
About
Why HorseJournal exists
HorseJournal was made by Fransiska, a mom of two horse-mad daughters who kept watching their best days at the barn disappear into Snap stories and WhatsApp groups. The first 90cm jump. The day the new pony arrived. Gone in 24 hours, scrolled past in a week. So she built the app she wanted her daughters to have. Private by default. No ads, ever. No public feed for strangers to comment on. Just your horse, your story, the people you choose.
Features
Everything for your horse story.
Every horse gets a page
Luna has her own profile. So does Bink. Photos, rides, the day she spooked at a plastic bag. All of it under her name, not yours.
First canter. First jump. First ribbon.
The proof, kept where you can find it. Not buried in a camera roll with three thousand other photos.
Out of WhatsApp, into something that lasts
Snap stories disappear. WhatsApp threads scroll away. HorseJournal keeps the post-show photo and the way you felt about it.
See it in action
The app, in three moments.
For horse girls
From your first canter to your favorite ride with your favorite horse — HorseJournal keeps the moments that matter.
For parents
What parents need to know
We built HorseJournal with safety first. No surprises, no hidden tracking, no ads.
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No public feed. Nothing your child posts is ever visible to strangers. Period.
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Private circles only. Sharing happens only in small groups your child invites — friends, family, trainer.
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No advertising, ever. We make money from subscriptions only. Your child's data is never sold or shared.
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Easy parental oversight. Join your child's circle to see what they share, without controlling their account.
HorseJournal was designed with safety in mind: no public feed, no follower system, no strangers, no advertising. Independent use is permitted from the digital age of consent in your country — typically 13 in most countries, 16 in some EU member states. Younger riders use HorseJournal with consent and guidance from a parent or guardian, and the app's age gate enforces these rules per country. See our FAQ for details.
"Such a wonderful way to support parents and kids in this digital age."
From one horse family to another
"I'm Fransiska, mom of two horse-mad girls. I got tired of seeing their best moments disappear in WhatsApp groups and Snapchat stories. So we built HorseJournal — for them, and for every kid like them."