Moments that don't disappear
Stories vanish in 24 hours. Your first ride doesn't have to.
Available on the App Store · iPhone
Your horse story,
For you and the horses in your life
Your horse story,
saved forever.
Your rides, your firsts, the small everyday moments. Kept in one place for every horse in your life: your own, your lease horse or your favourite at the stable. Private, and seen only by the people you choose.
Free download · No ads · Private by design
New · Free · No account
Which dream horse are you?
Take the quiz and discover your personal dream horse from over 1600 unique crossbreeds.
Take the quiz →
Which breed would I be?
Can only be a Shetland pony. Small, but a big ego.
Why HorseJournal
WhatsApp is for showing a moment quickly.
HorseJournal is for keeping it.
Linked to the horse
Every photo, ride and memory stays connected to the horse, the date and the activity.
Firsts stay visible
First trot, first jump, first show. Look back any time and remember how far you've come.
Private circles
Share only with the people who actually care, your barn friends, your family, your trainer.
About
Why HorseJournal exists
HorseJournal was made by Fransiska, a mom of two horse-mad daughters who kept watching their best days at the barn disappear into Snap stories and WhatsApp groups. The first 90cm jump. The day the new pony arrived. Gone in 24 hours, scrolled past in a week. So she built the app she wanted her daughters to have. Private by default. No ads, ever. No public feed for strangers to comment on. Just your horse, your story, the people you choose. It started with her daughters. It's for anyone with a horse in their life, at any age.
Instagram or HorseJournal?
Share the highlights. Keep the whole story.
Instagram is where you show a moment to everyone. HorseJournal is where you keep the whole story, for yourself. They are not rivals, they just do different things.
- For showing moments to other people
- The polished highlights
- Built around reach and likes
- Public, or at least social
HorseJournal
- For keeping your story, for you
- Also the small, hard, everyday moments
- Built around memories and progress
- Private, and free of ads
Keep posting your favourites on Instagram. Keep everything that matters in HorseJournal.
Who it's for
For everyone with a horse in their life.
Riders and owners
Keep your rides, memories and progress with every horse that matters to you.
No horse of your own?
Your care horse, your lease horse or your favourite at the riding school deserves its own story too.
Families
Keep your children's horse years in one place, instead of scattered across phones and group chats.
Riding schools and stables
Help your riders keep their lessons and milestones, and discover HorseJournal for your own stable.
Features
Everything for your horse story.
Every horse gets a page
Luna has her own profile. So does Bink. Photos, rides, the day she spooked at a plastic bag. All of it under her name, not yours.
First canter. First jump. First ribbon.
The proof, kept where you can find it. Not buried in a camera roll with three thousand other photos.
Out of WhatsApp, into something that lasts
Snap stories disappear. WhatsApp threads scroll away. HorseJournal keeps the post-show photo and the way you felt about it.
See it in action
The app, in three moments.
For horse lovers
From your first canter to your favorite ride with your favorite horse, HorseJournal keeps the moments that matter.
For parents
What parents need to know
We built HorseJournal with safety first. No surprises, no hidden tracking, no ads.
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No public feed. Nothing your child posts is ever visible to strangers. Period.
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Private circles only. Sharing happens only in small groups your child invites, friends, family, trainer.
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No advertising, ever. We make money from subscriptions only. Your child's data is never sold or shared.
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Easy parental oversight. Join your child's circle to see what they share, without controlling their account.
HorseJournal was designed with safety in mind: no public feed, no follower system, no strangers, no advertising. Independent use is permitted from the digital age of consent in your country, typically 13 in most countries, 16 in some EU member states. Younger riders use HorseJournal with consent and guidance from a parent or guardian, and the app's age gate enforces these rules per country. See our FAQ for details.
"Such a wonderful way to support parents and kids in this digital age."
From one horse family to another
"I'm Fransiska, mom of two horse-mad girls. I got tired of seeing their best moments disappear in WhatsApp groups and Snapchat stories. So we built HorseJournal, for them, and for anyone who wants to keep their horse story."
The faces of HorseJournal
Meet Jane & Saga
Jane dreams about her perfect breed. Saga is convinced she already knows. Together they take you through HorseJournal: in the app, and every week on our socials.
Which breed would I be? Saga says she already knows.
Jane & Saga
Follow their adventures:
New on HorseJournal
Discover 58 horse breeds, and mix your own dream breed
From Fjord to Friesian: read about origin, character and whether a breed suits you. Pick two in the Breed Mixer and HorseJournal creates your own dream breed, with a name, profile and illustration.